Direct Marketing
Key facts
- If you make direct marketing calls to individuals, or send direct marketing faxes to individuals or businesses you are required to comply with direct marketing legislation.
- As a business, you are not allowed to make direct marketing calls to individuals who have declined to receive such calls or who have registered with the Telephone Preference Service (TPS).
- If you send e-mail and text/picture/video marketing messages to advertise your business, the Privacy and Electronic Communications (EC Directive) Regulations 2003 apply.
- The Consumer Protection (Distance Selling) Regulations 2000 (as amended) apply to goods and services sold over the internet, by phone or by mail order. However, they do not apply to contracts to provide accommodation, transport, catering or leisure services.
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- Direct marketing by telephone or fax
- Do the Regulations apply to me?
- What do the Regulations cover?
- How do I comply, and what are the costs?
- New regime for 087 numbers
- Direct marketing by electronic mail
- What do the Regulations require?
- Distance selling