Marketing advice made easy

Running a business can be hard work and informed advice is always welcome. Following the success of How to Run Quality Bed & Breakfast Accommodation and How to Run Quality Self-Catering Accommodation, launched earlier this year, VisitBritain is to publish a marketing edition in March.

Entitled 21st-Century Marketing Solutions for the Small Tourism Business, it will help to demystify marketing practices: from web marketing and crisis management to understanding trends and building customer satisfaction. Written in plain English by a tourism professional, it features summaries, checklists and case studies to illustrate how best to market your accommodation.

Priced at £9.99, the guide will be available from good bookshops and online at enjoyenglanddirect.com.