The growing importance of user reviews

Including user reviews on your own website or advertising material is a great way to highlight the total customer experience. Even a seemingly negative response from one customer may be a positive for another.

A travel deals and guides website www.travelconnect.co.uk has just included travel review options. This is broken down into numerous categories, including hotels, B&Bs, beach resorts, city break destinations, providing added content for the customer.

Dale Lovell, editor of TravelConnect.co.uk said: "After launching our comments tabs at the foot of each feature in March we soon noticed that users were using these as a way to write in with their own travel reviews. User interest is so strong in this area that we felt compelled to add this to the website.

"Travel reviews now form an intrinsic part of the online buying process for those looking to go on holiday, and for a website such as ours, with its unique offering of features and guides, as well as top 10 weekly travel deals, user reviews are undoubtedly a must."

For more information visit www.travelconnect.co.uk.