Marketing: Growing Your B&B Business

Summary

Once your business is established, you need to review and improve your marketing efforts. This section considers the following ways to do this.

• Reviewing the year, to evaluate how successful you've been in terms of attracting guests and meeting their expectations.
• Developing your skills and your property, including ways to enhance your rating and develop a more accessible self-catering property.
• How to raising your profile locally and make the most of local opportunities.
• How to develop your marketing materials, eg brochures, website, advertising.