Marketing: Growing Your Bed and Breakfast (B&B) Business
Summary
Once your business is established, you need to review and improve your marketing efforts. This section considers the following ways to do this.- Reviewing the year, to evaluate how successful you've been in terms of attracting guests and meeting their expectations.
- Developing your skills and your property, including ways to enhance your rating and develop a more accessible self-catering property.
- How to raising your profile locally and make the most of local opportunities.
- How to develop your marketing materials, eg brochures, website, advertising.
Subscriber-only Content
Browse this topic:
- Review the Year
- Registration form
- Getting feedback
- Keeping in touch
- Developing Your Business
- Step 1: developing yourself
- Step 2: developing your property
- Harnessing the Web
- Online reviews
- Online marketing
- Social media
- Developing A More Accessible Establishment
- Facts
- National Accessible Scheme
- Repeats and Referrals
- Local associations
- Raising Your Local Profile
- Local businesses
- TIC
- Business market
- Developing Your Marketing
- Developing your brochure
- Develop a website
- Advertising
- Plan the year