Marketing for Self-catering: the Basics
Summary
To make a success of your self-catering business, marketing is essential. VisitBritain research indicates that attracting guests is the key preoccupation of accommodation owners. In this section we explore how you can do this effectively.Subscriber-only Content
Browse this topic:
- Identifying your Market
- Who stays in self-catering?
- The different markets
- Identifying trends
- Researching the Market
- Step 1: gather brochures and information from other operators
- Step 2: contact your tourist information centre
- Step 3: contact other self-catering properties
- Case study: working together
- Advertising and Promoting Your Business
- How tourism is managed in England
- Accommodation guides
- Developing a brochure
- Developing a website