Marketing: Growing Your Self-catering Business
Summary
Once your business is established, you need to review and improve your marketing efforts. This section considers the following.- Reviewing the year, to evaluate how successful you've been in terms of attracting guests and meeting their expectations.
- Developing your skills and your property, including ways to enhance your rating and develop a more accessible self-catering property.
- How to raise your profile locally and make the most of local opportunities.
- How to develop your marketing materials, eg brochures, website, advertising.
- Using agencies and what to look for.
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- Step 1: Review the Year
- Evaluating feedback
- How did your guests find your property?
- Keeping in touch
- Step 2: Developing Yourself and Your Property
- Developing yourself
- Developing your property
- Developing a more accessible self-catering property
- National Accessible Scheme
- Step 3: Repeats and Referrals
- Repeat bookings
- Referral business
- Step 4: Raising your Profile Locally
- Local opportunities
- Make friends with your TIC
- The business market
- Step 5: Developing your Marketing
- Developing your brochure
- Developing a Website
- Advertising
- Special offers
- Plan the year
- Step 6: Agencies
- What do agencies do?
- How do I choose an agency?